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7-Enzyme Laundry Detergent

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7 Enzymes. Pump Top Metal Bottle. Max Clean, Min Waste. 

The only laundry detergent with all 7 enzymes—ultra-concentrated and precision-dosed to crush stains, funk, and detergent waste in every load.

  • 5 pumps per load = the perfect dose, no measuring, no waste
  • 95% plant-based, plastic bottle-free, Mom-approved
  • Bold Sandalwood & Suede scent — smells like victory, not violets. 
  • Effortless efficacy: Pump, wash. Done. 
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Love it or it's free

Formulated by our founder, Sean Busch, with over 28,000 hours of cleaning under his belt since 1999 (yeah, he’s a little obsessed).

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LIQUID LAUNDRY DETERGENT

LAUNDRY STINKS

Cleans with All 7 Enzymes

Literally and figuratively. And these clothes aren’t going to clean themselves. Looking for some brownie points in the bedroom or bragging rights at the dinner table? We’ve made it as easy as counting to 10 to get clean, funk-free laundry with DadMode’s signature aroma left behind. Powered by all 7 enzymes, including Nuclease (sounds cool, right?) which targets the funk from your junk, trunk, and pit areas.

Pro tip: You clean, they fold. Little do they know who drew the short straw.

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SANDALWOOD & SUEDE

IT'S NOT JUST A SCENT; IT'S AN OPEN INVITATION

Top Notes: Crushed Cardamom, Sage Leaf, & Citrus Zest – fresh, zesty, and invigorating.

Middle Notes: Cedar, Fir Needles, Orris Root, & Elemi Resin –  woodsy and intriguing, with a depth that keeps you coming back.

Base Notes: Sandalwood, Amber, Oakmoss, & Musk – warm, smooth, and irresistibly seductive.

The Feeling: Confident, bold, and masculine enough to make cleaning feel like you don't have braids and dimples.

LAUNDRY: THE MAIN EVENT, THE ULTIMATE SHOWDOWN

This is it, don’t get scared now.

Soul-Crushing Clean: Stains, odors, filth—you name it, this stuff wipes them out. And let’s be real, you probably don’t even want to know where half of it came from.

Manly Scents Only: Sandalwood & Suede. No floral needed—just a subtle reminder to everyone that you handled business.

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MOM-APPROVED

SAVE THE PLANET, DODGE THE LECTURE.

Over 95% plant and mineral-based ingredients. Eco-friendly, zero plastic bottles. 

INGREDIENTS

(Over 95% Plant & Mineral-Based): Filtered Water, Laureth-7, Lauryl Glucoside, Glycerin, Laureth-4, Lauramine Oxide, Protease, Sodium Borate, Amylase, Coconut Fatty Acid, Nuclease, Lipase, Pectinase, Cellulase, Mannanase, Fragrance, Citric Acid, Calcium Chloride, Sodium Hydroxide, Benzisothiazolinone

Free from: Sulfates, Parabens, Phthalates, Bleach, Animal Ingredients, Plastic Bottles

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Directions

MEDIUM LOADS: 5 pumps

LARGE LOADS: 7 pumps

X-LARGE LOADS: 10 pumps

EXTRA FUNKY LOADS: Pretreat with DadMode Deep Stain Remover, 10 pumps, Extra Rinse

NOTE: We couldn’t make this any easier. No excuses. No ragrets.

Customer Reviews

Based on 9 reviews
67%
(6)
22%
(2)
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11%
(1)
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Derek H
Laundry detergent for dudes!

I'm a sucker for new products for guys. I have way too much YETI stuff. This reminded me of that. I saw it on YouTube. They had some killer tests that made me pull the trigger. I don't do a ton of laundry for the house but this feels more like a power tool (metal bottle!) than a girly cleaning product. My wife likes the scent, so I think we are all winning here.

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Paul G
No more funky gym clothes

Whatever sorcery this company uses in the formula works. My gym clothes were getting RANK. My wife requested (err... demanded) I start washing my own workout clothes because of how bad they were. I didn't want to put a lot of effort in so I asked the Reddit community what was the easiest detergent to use to get the funky odors out of gym clothes. 2 people chimed in with "dadmode" because of the enzymes and I haven't looked back. It doesn't get any easier than this. I use the recommended dose, hot water, extra rinse, and now my gym clothes smell like whatever sandalwood and suede is hahaha. It smells good and it doesn't smell like my nasty body juices. WIN

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Catherine W
The pump with the metal bottle!

I'm a mom and I love this stuff. I bought it for my husband and he helps *sometimes* but I was so impressed with the packaging and odor eliminating qualities that I now use it on all of our family's laundry.

I'm so happy that a company finally ditched the plastic. And they did so with a pump on top. No more wasting product or polluting with plastic bottles. More people should be using a product like this. It cleans as well or better than the big names but with so many more benefits. Excited to be a customer!

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Meredith J.
Puracy convert!

I was a customer of Puracy when Sean was running that brand. Since he left and started DadMode, the quality at Puracy has gone down. I'm glad I found out what he was doing.

This detergent takes the Puracy detergent to the next level. No more plastic bottles and they added a 7th enzyme that knocks out the body odors. The scent is great (I'm a woman and I love it) and very subtle when it comes out of the dryer. Excited to be supporting a company that is so obsessed with cleaning products.

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Geoff
Killed the funk from my gym clothes

I found this brand on youtube. I was really impressed that it got all of the sweat stench out of my gym clothes in the first try! I heard the enzyme Nuclease is the reason why. Whatever it is, it works!

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